STUDY: Has Timeline Been A Boon Or Bust For Brands?

When Facebook first announced Timeline, it was sold as a completely new Facebook experience.  Users could customize their profile to remember and share their important life events from the time they first signed up for Facebook to the present and beyond.

For brands, the Timeline was a chance to add another layer to their social strategy.  They could now tell the story of their company, and design a narrative that people could buy, along with their products.

Infographic: Will Social Media Choose The Next President?

2012 has seen a dramatic rise in social engagement behavior in relation to the Presidential election. As our data suggested from the Vice Presidential debate, more people are turning to social media to talk politics and and get answers than ever before. This infographic  from Open-Site examines the increased role social media is playing in this election and will play for years to come. Tuesday’s presidential debate is sure to set new records.

 

 

Social Media Allows Individuals to Have Political Influence That Rivals Political Authorities

Emily Chambliss

People often engage in political discourse with friends and acquaintances with whom they tend to agree, especially offline.   Online, however, people use social networks—not only as a news source, but also as a space to interact with others with whom they might normally not interact with.  Pinpointing political influencers may be easy on an individual basis, but who’s driving political discussions online?  By examining social media interactions about political topics related to the US Presidential Elections, I investigate influencers in online political discussions.

Super Tuesday & Social Media: Women Predict Primaries

Super Tuesday is over. The candidates have been “liked,” tweets have been tweeted, and votes have been cast.  The results from Super Tuesday from races in ten states – including Virginia, Massachusetts, Vermont, Tennessee, Oklahoma, North Dakota, Georgia, Idaho, Arkansas and, of course, the all-important Ohio – determined Mitt Romney the Super Tuesday winner as he claimed six states. As people took to the polls to cast their votes, social media served as a tool to shape political conversations.

How To Market To Consumers With Social Media ADD

In a guest post for FastCo, Attention CEO Curtis Hougland discusses the shift in millenial marketing.

The most universal factor in marketing today is that consumers are busier than ever and their attention more taxed.

While Esther Dyson points out that attention is not truly fungible, it serves as an outstanding macro indicator of today’s changes in consumer behavior. And any imbalance of this magnitude invariably results in a correction.

This correction is manifesting itself in the profound re-assertion of word-of-mouth marketing as the dominant factor in purchasing and brand relationship, at the expense of other marketing. While word-of-mouth has always been at the center of smart campaigns, four factors conspire to amplify its impact and importance today:

Shark Attack! Visualizing Komen For the Cure Vs. Planned Parenthood

Human beings are a visual species. This has long presented significant challenges for data analysts, who deal with the more abstract and symbolic world of numbers. Because the eyes are the primary means for people to process information, data professionals must find effective ways of visualizing huge volumes of quantified information.

The analyst trying to help folks make sense of data gets a huge boost when real world data can be mapped out in a recognizable shape. This is even more helpful when the shape is one that reoccurs across different data sets that connect to larger repeatable trends. I can’t count the number of times when attaching a visual analogy to numeric information has facilitated greater understanding.

The Stats: New York Fashion Week Chatter

Karen Ram

New York Fashion Week used to be different…a lot different.  The shows were intended for a very specific audience and did not go beyond the tents.  Social media has extended an invitation to NYFW – engaging everyone no matter who they are or where they live – providing a deeper and more meaningful experience.

Volume of interaction by brand

Between perpetual Twitter updates, live streams of runway shows on Facebook and YouTube, as well as daily blogger roundups and recaps, New York Fashion Week has become just as much about social media integration as it is about the fashion itself.

Purrfect Prank: Cat Facts!

A viral texting prank has left the internet in a state to which it can never return. That prank is CAT FACTS.

For those unfamiliar with the now legendary Cat Facts’ origins, in late January a Reddit user shared a masterful prank he pulled on his little cousin, a child who was just looking for a way to alleviate boredom by sharing his new cell number online. Lil cuz got more than he could ever have bargained for.

2012 Presidential Elections: Social Media Reveals Economic Concern

Emily Chambliss

Social media is a powerful force that can promote or destroy the success of individuals, entities, and ideas.   Most companies acknowledge that social media affects their business, altering the consumer landscape, though they cannot quite explain how it works.   Even the world’s most gifted scientists, mathematicians, economists, and analysts are perplexed by the exact mechanism by which social media networks affect the spread of ideas.   But they are aware of the immense power of social media, and presidential campaign managers know it, too.  That’s why the presidential candidates have established and continue to maintain a presence on social media platforms, notably Facebook, Twitter, and YouTube, and they likely have social media consultants monitoring and analyzing online discussions about them.

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