When Facebook first announced Timeline, it was sold as a completely new Facebook experience. Users could customize their profile to remember and share their important life events from the time they first signed up for Facebook to the present and beyond.
For brands, the Timeline was a chance to add another layer to their social strategy. They could now tell the story of their company, and design a narrative that people could buy, along with their products.
Super Bowl XLVII is behind us, yet TV ad execs everywhere are still crunching numbers, analyzing campaigns, justifying buys and filing reports. What strategies paid off, and what didn’t? In partnership with tra.cx we took a look at who really got a bang for their buck.
Super Tuesday is over. The candidates have been “liked,” tweets have been tweeted, and votes have been cast. The results from Super Tuesday from races in ten states – including Virginia, Massachusetts, Vermont, Tennessee, Oklahoma, North Dakota, Georgia, Idaho, Arkansas and, of course, the all-important Ohio – determined Mitt Romney the Super Tuesday winner as he claimed six states. As people took to the polls to cast their votes, social media served as a tool to shape political conversations.
In a guest post for FastCo, Attention CEO Curtis Hougland discusses the shift in millenial marketing.
The most universal factor in marketing today is that consumers are busier than ever and their attention more taxed.
While Esther Dyson points out that attention is not truly fungible, it serves as an outstanding macro indicator of today’s changes in consumer behavior. And any imbalance of this magnitude invariably results in a correction.
This correction is manifesting itself in the profound re-assertion of word-of-mouth marketing as the dominant factor in purchasing and brand relationship, at the expense of other marketing. While word-of-mouth has always been at the center of smart campaigns, four factors conspire to amplify its impact and importance today:
New York Fashion Week used to be different…a lot different. The shows were intended for a very specific audience and did not go beyond the tents. Social media has extended an invitation to NYFW – engaging everyone no matter who they are or where they live – providing a deeper and more meaningful experience.
Volume of interaction by brand
Between perpetual Twitter updates, live streams of runway shows on Facebook and YouTube, as well as daily blogger roundups and recaps, New York Fashion Week has become just as much about social media integration as it is about the fashion itself.
Social media is a powerful force that can promote or destroy the success of individuals, entities, and ideas. Most companies acknowledge that social media affects their business, altering the consumer landscape, though they cannot quite explain how it works. Even the world’s most gifted scientists, mathematicians, economists, and analysts are perplexed by the exact mechanism by which social media networks affect the spread of ideas. But they are aware of the immense power of social media, and presidential campaign managers know it, too. That’s why the presidential candidates have established and continue to maintain a presence on social media platforms, notably Facebook, Twitter, and YouTube, and they likely have social media consultants monitoring and analyzing online discussions about them.