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This week in social: Twitter rolls out self service ads, Facebook brand pages for timeline expected to come this month and Zuck joins Pinterest

Google+ Rolling Out Granular Control For “What’s Hot”, Aiming For More Relevant Content

MySpace Announces One Million New Users Since December

Twitter Opens Up Self-Serve Ad Platform to 10,000 Small Businesses, Offers $100 In Free Advertising

How the Whitney Houston news spread on Twitter.

Zynga Mobile Grew Five-Fold To More Than 15 Million Users In 2011

Google+ Demographics: 2/3 Of Users Are Men, 42% Are Single, 20% Are Students

Pinterest, the fastest growing social network ever, is largely seen as a site dominated by women. But the U.K demographic is verrry different.

 

This week in social: The Super Bowl sets a new tweets per second record, Pinterest makes money off of your pins, Facebook reaches $100 Billion on the private market and Lady Gaga preps a social network for her fans

In The Final 3 Minutes Of The Super Bowl, There Were 10,000 Tweets Per Second

Facebook Mobile Ads Developing: Sponsored Stories Coming ‘Within Weeks’

STUDY: Twitter Is Harder To Resist Than Cigarettes & Alcohol

Woody Harrelson Enrages Reddit Users With Movie Marketing Attempt

Lady Gaga Launching Social Networking Site Exclusively For Her Fans

This week in social: Facebook files its long awaited $5 billion IPO, President Obama hosts a hangout, & Twitter rolls out more brand pages

Facebook: Over 5 BILLION Songs Have Been shared Since September’s f8

Facebook Files $5 Billion IPO, Here Are The Highlights

Twitter’s New Censorship Policy Welcomed By Thailand

President Obama Hosts Google+ Hangout

RIM’s Twitter Campaign Goes Horribly Wrong 

 Pinterest Drives More Referral Traffic Than Google+, Nearly On Par With Twitter 

Google+ Is Adding 750,000 New Users EVERY DAY 

Twitter Begins Larger Rollout Of Enhanced Brand Pages

Facebook finally filed its long anticipated IPO yesterday. While this probably won’t affect your wallet, the numbers are staggering.

Here are a few key highlights:

100 Billion Friendships

$5 Billion S-1 IPO Filed

$3.7 Billion 2011 Revenue

2.7 Billion Daily likes & comments generated by Facebook users in Q4

$1 Billion 2011 Profit

850 Million Users

425 Million Mobile Users

350 Million Daily Active Users

250 Million Photos uploaded daily

88% YOY Revenue Growth

84% Of Facebook’s Revenue Comes From Ads

65% YOY Profit Growth revenues

….Besides cat breading of course. I first heard of If This, Then That (IFTTT), pronounced “LIFT” minus the L,  back in July while it was still in private alpha. I checked it out and registered an account without actually using it. Bad decision. I started to notice more and more mentions in my twitter stream and figured I’d give it another shot. Good decision. Since then, the interwebs have been buzzing and the investors are taking notice with a recent 1.5 M seed round from top angel and venture capitalists.

What Is It?

Election 2012 has seen a dramatic rise in social media engagement as politicians and news networks become more comfortable with hashtags and hangouts. This infographic from MDG advertising details just how much social media has penetrated this election year.

Click To Enlarge (via MDG Advertising)

Infographic by MDG Advertising

This Week In Social: Facebook Timeline becomes mandatory for users, Twitter censors, YouTube upgrades and the fight for social search continues

YouTube Updates Browse Page, Video Editor & Video Manager

Facebook Update: Yes, Brands Are Coming To Facebook Timeline, Open Graph

Twitter Announces Micro-Censorship Policy

YouTube Reaches 4 BILLION Views Per Day

Facebook & Twitter Engineers Show What Google’s Social Search Should Look Like

Tumblr now reaches 120M people each month

Google+ Finally Allows Pseudonyms

Facebook Timeline Now Mandatory For Everyone

Google Announces Update To Its Privacy Policy To Cover Wider Data Use. Users Can’t Opt Out

This week in social: foursquare gets menus, the Internet stages a protest against SOPA & PIPA, Facebook gives us more verbs, and we FINALLY get a “sh*t social media experts say video. Happy Friday!

Google+ Now Lets You Create Memes 

YouTube Boosts Its Channel Lineup With A Reuters Partnership & Celebrity News

Quora Launches An Offsite “Follow” Button For Topics And People

This Is What an Internet Protest Looks Like

Gmail Experiments With QR Code Login

Menus And Prices Now Featured On Foursquare 

Facebook’s New Timeline Apps Introduce New Verbs Like “Bought,” “Want” And “Love”

Twitter Is Testing New Design

MySpace TV App Attempts To Make Viewing Social On Panasonic HDTVs

Google Search Just Got More Social, with Google+ Features & More

Now You Can Create Storify Stories From The WordPress Dashboard

Google’s Plans to Promote Google+ in Search Get a Poor Reception 

Reddit Plans 12-Hour Blackout To Protest SOPA And PIPA

Facebook Now Features Paid Ads in News Feeds

Google+ Hangouts Get A Facelift, Now Includes Screensharing

Facebook Updates Its Comments Box For Smoother Mobile Commenting

Facebook Launches Turntable.fm-like “Listen With” For Simultaneous Music and Chat