Attention CEO, Curtis Hougland, presented  The Myths Of Social Media at the Wired Business Conference where he distilled some of the common social marketing myths that are still commonplace within organizations.

Check out some video from his presentation below:

The most universal factor in marketing today is that consumers are busier than ever and their attention more taxed.

While Esther Dyson points out that attention is not truly fungible, it serves as an outstanding macro indicator of today’s changes in consumer behavior. And any imbalance of this magnitude invariably results in a correction.

This correction is manifesting itself in the profound re-assertion of word-of-mouth marketing as the dominant factor in purchasing and brand relationship, at the expense of other marketing. While word-of-mouth has always been at the center of smart campaigns, four factors conspire to amplify its impact and importance today:

Join Attention and CEO Curtis Hougland on May 1 at the Wired Business Conference

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