Time spent online is way up, across the board. Mobile web advances have put the net in the palm of everyone’s hand. People tweet like they used to make phone calls. And the convergence of the computer screen and TV screen is fast at hand, as people take to couch browsing and streaming (I mean, didn’t that Google Ad look pretty slick in HD?).

But with all these tech-adoptive, societal progressions, none of them really matter unless there’s something interesting to search for, to read, to stream. The printing press wasn’t invented to serve ads. It was invented to share some of the best “content” in the world – the word of The Lord, primarily. Dude had way more followers than Ashton Kutcher and had significantly more interesting stuff to say, too.